Thursday, May 1, 2014

American Made and Raleigh Designed Menswear: Lumina Clothing Co.

Just off the very busy Wilmington Street in downtown Raleigh, you may not realize it but there's a great thing happening at Lumina Clothing Co. at 123 East Martin Street. Lumina Clothing Company's specialty is menswear and all things that have to do with great mens fashion. Pop in there anytime and you will meet the laid back and very friendly guys who run the store and if you are looking for a little help in putting together your look, casual or business, the guys at Lumina can get you set up and looking good in no time!

It's an early morning in downtown Raleigh when I knock on the door to Lumina Clothing Co. I'm excited to hear more about their company and their offerings. Immediately I'm struck by how friendly and approachable these guys are. I am welcomed in by Barton Strawn and Paul Connor and we spend a little time chatting about local Raleigh happenings, weekend events restaurants, etc. 

Their focus is smart luxury menswear and their down to earth personalities put me at ease as I am not an expert in mens clothing. But these guys are. Lumina started their business in 2009 designing neckwear and with the goal to produce quality luxury menswear in American factories.

It is extremely important to them for customers to know where your clothing comes from and to own a better quality product. They often visit the factories and know the folks who are producing their clothing. Their product line has since grown to include jeans, shirts, trousers, accessories and some new lines of men's face and grooming products...all American made (if not NC made!) (I bought the Duke Cannon "Big Ass Brick of Soap" that smells fantastic!) 

They have forged friendships and connections with many of the other locally owned businesses in the area. Trophy Brewing Company has been known to drop off a growler or two! These guys know mens fashion and want to be your one stop shop for guys clothing and accessories.
Lumina Clothing Co. is proud to say all their products are made in the USA with a special emphasis on trying to make as much as possible come from North Carolina. Lumina Clothing offers the best quality for the best price and when you shop with them, you can enjoy knowing that what you are wearing is proudly made here in the USA and as local as possible.

Lumina Clothing Co. was featured in a recent NY Times article about Raleigh and spotlighted in Walter Magazine.

Stop by this First Friday and meet these guys. Grab a beer.  Get some great fashion advice.

Tell them Raleigh What's Up sent you.

Use the code "RWU10" and get 10% off your next purchase online. If you mention the code in the store, you will get 10% off your purchase!

Follow Lumina Clothing Co. on Facebook, Instagram and Twitter.


  1. what a great concept, and sounds like a really cool store! they have some really stylish stuff on the website, I will definitely have to see it in person.

  2. It's a very cool concept for guys. Do you live in or around Raleigh? They are located just down from the popular bar/restaurant Wilmington Street. Don't forget to mention RaleighWhatsUp and get 10% off if you shop at the store or online.